Better Over-The-Counter (OTC) Sales Strategies from the Ground Up

Given the hours, the pressures, and the financial stresses of running an independent pharmacy, it might seem far-fetched to hear the opinion that store owners are “sitting on a goldmine.” Admittedly, the notion of striking it rich in the pharmacy business may be overstated, but the idea of tapping into underutilized or even undiscovered revenueRead More

OTC sales strategies

Open Invitation: Benzer Pharmacy Retools “Discovery Days” for Franchisee Hopefuls

  You can read all the glossy owner manuals you want, but if you really want to get a feel for the way a new car performs there’s no substitute for getting behind the wheel. The same thing holds true for independent pharmacists and entrepreneurs searching for their next turn-key investment. Thankfully, they will beRead More

Benzer Discovery Day for Prospective Franchisee

A Pharmacist’s Road to Entrepreneurship: Why The Benzer Pharmacy Franchise Model is Appealing

The challenge of opening a new pharmacy can represent a pretty big mountain to overcome. And yet, once you decide to go for it, there’s an electrifying rush that comes with the climb ahead. The picture is easy to envision: a panoramic view from the top of a successful and profitable new venture. With aRead More

Advancing Your Pharmacy’s Success In An Ever-Changing Market

The pharmaceutical industry is constantly altering as new methods develop, namely the customer-centric model. The product-centric model, a way of the past, emphasizes the value of each product, virtually leaving the consumer out of the equation. Contrastly, customer-centricity returns the center of business to the customer. The customer-centric model aims to maximize the customer’s experience throughoutRead More

customer-centricity, a secret of Pharmacy's success