Better Over-The-Counter (OTC) Sales Strategies from the Ground Up

Given the hours, the pressures, and the financial stresses of running an independent pharmacy, it might seem far-fetched to hear the opinion that store owners are “sitting on a goldmine.” Admittedly, the notion of striking it rich in the pharmacy business may be overstated, but the idea of tapping into underutilized or even undiscovered revenueRead More

OTC sales strategies

Benzer Pharmacy Makes Good Business: Why ‘Joining In’ is Better than ‘Giving In’ for Independent Pharmacies

The local, family-owned drug store has been a fixture in towns and cities—large, small and in between—since the very beginning of incorporated records. If you’re among those who enjoy a slice of Americana, there’s always been an unmistakable charm about old drug store signs jutting out from brick exteriors. In today’s world, everything is beingRead More

Advancing Your Pharmacy’s Success In An Ever-Changing Market

The pharmaceutical industry is constantly altering as new methods develop, namely the customer-centric model. The product-centric model, a way of the past, emphasizes the value of each product, virtually leaving the consumer out of the equation. Contrastly, customer-centricity returns the center of business to the customer. The customer-centric model aims to maximize the customer’s experience throughoutRead More

customer-centricity, a secret of Pharmacy's success