Find Out What Makes You Stand Out: Three Questions for Independent Pharmacists on the Mainline

Find Out What Makes You Stand Out: Three Questions for Independent Pharmacists on the Mainline New customers are the lifeblood of any business. It’s a statement that’s as true for the local car dealership as it is for the neighborhood independent pharmacy, but those in the latter category know that bringing in more foot traffic isRead More

Better Over-The-Counter (OTC) Sales Strategies from the Ground Up

Given the hours, the pressures, and the financial stresses of running an independent pharmacy, it might seem far-fetched to hear the opinion that store owners are “sitting on a goldmine.” Admittedly, the notion of striking it rich in the pharmacy business may be overstated, but the idea of tapping into underutilized or even undiscovered revenueRead More

OTC sales strategies

Open Invitation: Benzer Pharmacy Retools “Discovery Days” for Franchisee Hopefuls

  You can read all the glossy owner manuals you want, but if you really want to get a feel for the way a new car performs there’s no substitute for getting behind the wheel. The same thing holds true for independent pharmacists and entrepreneurs searching for their next turn-key investment. Thankfully, they will beRead More

Benzer Discovery Day for Prospective Franchisee

Five ‘Make or Break’ Suggestions For A Better Independent Pharmacy Business

Every independent pharmacy plays an important purpose. Namely, by supporting the overall health and well-being of its customers and community at large. And yet, without the requisite profits to drive success over time, many face substantial challenges in just keeping the doors open. Much less, fulfilling the “higher calling” that’s of equal concern. Independent Pharmacy businessRead More

Customers First, Always: The Benzer Pharmacy Approach to Patient Health

By and large, the reasons why aspiring pharmacists enter the field as students are pretty simple, improving health and wellness. In general, most have a genuine interest in helping care for the welfare of others by focusing on patient health. They have an instinctual desire to improve the human condition. More importantly, pharmacist’s see themselvesRead More

Benzer Pharmacy Makes Good Business: Why ‘Joining In’ is Better than ‘Giving In’ for Independent Pharmacies

The local, family-owned drug store has been a fixture in towns and cities—large, small and in between—since the very beginning of incorporated records. If you’re among those who enjoy a slice of Americana, there’s always been an unmistakable charm about old drug store signs jutting out from brick exteriors. In today’s world, everything is beingRead More

A Pharmacist’s Road to Entrepreneurship: Why The Benzer Pharmacy Franchise Model is Appealing

The challenge of opening a new pharmacy can represent a pretty big mountain to overcome. And yet, once you decide to go for it, there’s an electrifying rush that comes with the climb ahead. The picture is easy to envision: a panoramic view from the top of a successful and profitable new venture. With aRead More

Bringing Pharmacists ‘Back from the Brink’ of Burnout

For high-achieving independent pharmacists and their corporate counterparts, the circumstances that lead to burnout on the job are fairly common. Most point to overwhelming workloads, exponential distractions and a shortage in support staff, among others. Those problems aren’t going away anytime soon, but they are causing some critically damaging side effects to the practitioners themselves—rightRead More

Benzer Pharmacy Franchise’s Winning Approach to Customer Service

To any independent pharmacy, or business for that matter, customer service is no game. And yet, it can still be thought of as a contest. The winners understand that doing the right things—in the right order—is how to ensure positive outcomes across the board. For example, Benzer Pharmacy is focused on spreading the importance of independentRead More

Advancing Your Pharmacy’s Success In An Ever-Changing Market

The pharmaceutical industry is constantly altering as new methods develop, namely the customer-centric model. The product-centric model, a way of the past, emphasizes the value of each product, virtually leaving the consumer out of the equation. Contrastly, customer-centricity returns the center of business to the customer. The customer-centric model aims to maximize the customer’s experience throughoutRead More

customer-centricity, a secret of Pharmacy's success