Better Over-The-Counter (OTC) Sales Strategies from the Ground Up

Given the hours, the pressures, and the financial stresses of running an independent pharmacy, it might seem far-fetched to hear the opinion that store owners are “sitting on a goldmine.” Admittedly, the notion of striking it rich in the pharmacy business may be overstated, but the idea of tapping into underutilized or even undiscovered revenueRead More

OTC sales strategies

Open Invitation: Benzer Pharmacy Retools “Discovery Days” for Franchisee Hopefuls

  You can read all the glossy owner manuals you want, but if you really want to get a feel for the way a new car performs there’s no substitute for getting behind the wheel. The same thing holds true for independent pharmacists and entrepreneurs searching for their next turn-key investment. Thankfully, they will beRead More

Benzer Discovery Day for Prospective Franchisee

SHARE and LIKE: Social Media Strategies for Independent Pharmacies

Building goodwill on a one-on-one basis should come naturally to every independent pharmacist. But what about building goodwill on a scale of one-to-a-hundred? One-to-a-thousand? Or more? For independent pharmacists social media management and strategy can feel difficult, but that is what Benzer is here for. We are a solution for pharmacy entrepreneurs that desperately needRead More