Find Out What Makes You Stand Out: Three Questions for Independent Pharmacists on the Mainline

Find Out What Makes You Stand Out: Three Questions for Independent Pharmacists on the Mainline New customers are the lifeblood of any business. It’s a statement that’s as true for the local car dealership as it is for the neighborhood independent pharmacy, but those in the latter category know that bringing in more foot traffic isRead More

Benzer Pharmacy Makes Good Business: Why ‘Joining In’ is Better than ‘Giving In’ for Independent Pharmacies

The local, family-owned drug store has been a fixture in towns and cities—large, small and in between—since the very beginning of incorporated records. If you’re among those who enjoy a slice of Americana, there’s always been an unmistakable charm about old drug store signs jutting out from brick exteriors. In today’s world, everything is beingRead More

A Pharmacist’s Road to Entrepreneurship: Why The Benzer Pharmacy Franchise Model is Appealing

The challenge of opening a new pharmacy can represent a pretty big mountain to overcome. And yet, once you decide to go for it, there’s an electrifying rush that comes with the climb ahead. The picture is easy to envision: a panoramic view from the top of a successful and profitable new venture. With aRead More

SHARE and LIKE: Social Media Strategies for Independent Pharmacies

Building goodwill on a one-on-one basis should come naturally to every independent pharmacist. But what about building goodwill on a scale of one-to-a-hundred? One-to-a-thousand? Or more? For independent pharmacists social media management and strategy can feel difficult, but that is what Benzer is here for. We are a solution for pharmacy entrepreneurs that desperately needRead More

Advancing Your Pharmacy’s Success In An Ever-Changing Market

The pharmaceutical industry is constantly altering as new methods develop, namely the customer-centric model. The product-centric model, a way of the past, emphasizes the value of each product, virtually leaving the consumer out of the equation. Contrastly, customer-centricity returns the center of business to the customer. The customer-centric model aims to maximize the customer’s experience throughoutRead More

customer-centricity, a secret of Pharmacy's success